Branding & Visual Identity

Branding
Branding & Visual Identity

Naming, logo, color palette, identity guidelines and brand applications.

  • Brand strategy and positioning
  • Naming and brand architecture
  • Logo and visual system
  • Full identity guidelines
  • Applications (packaging, vehicles, web…)

We build brands that connect emotionally and differentiate visually. We work from strategy (who you are and for whom) all the way to every application (how you look).

The process

  1. Strategy: positioning, promise, audience.
  2. Verbal concept: naming, tagline, voice.
  3. Visual concept: logo, palette, typography, system.
  4. Full identity guidelines and editable deliverables.
  5. Applications: packaging, stationery, vehicles, web, social.
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